Description: French brand, WISHBOW designs very special leather wristbands for men and women; these are customized, allowing consumers to hide a secret message within.

For this urban brand, AMS was responsible for Naming and Logo Design. We chose to give it an English name to allow the Brand to develop an international strategy. This name is an association of the terms « WISH » and « BOW » in reference to the product’s concealable message.

For the Logo, we created an arrow between the H and the B
as a visual reference to the brand name. We have deliberately used an old font to give the impression of “life story” in reference to the message integrated into the wristband.

Finally, we have enriched the Logo with the tagline “Your Story, Your Style” which reflects perfectly the image of the brand.