This new product, a chilled dessert presented in a unique two-compartment pack required naming, logo development and pack design. AMS has been involved in all aspects of these developments.
In the supermarket chilled cabinet, the limited space and proliferation of products makes standout and impact the key objectives. To meet these demands, the Yummix pack design incorporates high quality photographic imagery, using in-house photographic facilities, and clear, impactful graphics. Limited print areas, together with the need for nutritional and ingredients information in two languages presented particular challenges that were skillfully overcome.