This template needs to be perfect, with no margin for error, and will heavily influence the graphic design aspects of the pack; if text is too close to a cut line, for example, or if a key design element is inadvertently placed under a flap, the pack appeal will be substantially diminished.
For our designers at AMS, one of two scenarios usually occur:
We may be given an existing pack to redesign, in which case we will work meticulously within the limitations of the dieline template that already exists.
Alternatively, we are often asked to create a new pack from scratch – always a really exciting and challenging project. In this instance, we need to determine a new set of dielines, that will help deliver a robust, impactful pack and that will allow us to make the most of our creative designs. Accuracy and attention to detail are prerequisites as is the latest Adobe Illustrator software that allows us to deliver the necessary preciseness.