“Just Do It” is also a great example of a key tagline component – brevity. The best taglines are just four or five words at most and will explain as clearly as possible the unique values that are offered by your business, with the aim of capturing the hearts and minds of the target audience.
At Asia Media, when we are asked to create a tagline, we start with examining the client’s business aims and aspirations, and setting down on paper a summary of this, in a few sentences. We then trim, and trim again, until we are left with key words and phrases from which we can develop a selection of potential tag lines. We involve people from across the agency – design, marketing, copywriters – in the process in order to have a wide spectrum input into the process. Our doctrine is, always, “Keep it Simple, Keep it Short’ to deliver, with consistent use across all facets of the business, understanding and memorability.