Many small and medium businesses struggle with social media. All too often, their profiles are ghost towns. No one comments, shares or even seems to care about what you’re posting. You probably think this whole social media thing is a waste of time.
While it’s true social media has a learning curve, many businesses do find success with it. Take Hershey’s or Netflix for example. Both businesses regularly get hundreds of Likes for each of their posts. Those are big business, though, right? Small business don’t stand a chance…
Well, let’s examine the Facebook page of Johnny Cupcakes, a clothing company that sells cupcake themed t-shirts. While this small business has less than 10 employees, they also have over a hundred thousand followers. What’s more, they also regularly get Likes in the 100+ range.

So now that you see small businesses can succeed in social media, I invite you to examine your strategy in a different light: in a way that’s customer focused, adds value to your followers’ lives, and emphasises engagement over sales. Just like in all marketing, engagement leads to business. When you focus on building the relationship, the sales will come in time.
So to get a better understanding of how to improve your social media updates, let’s look at three prominent networks, starting with the granddaddy of them all…
