What are logo animations?
Well, they’re pretty much what they sound like: your logo animated. To be clear, this isn’t a feature length film of your logo. Instead it’s a short snippet—generally an animation of your logo appearing on screen—typically no longer than 10 seconds. No matter what type of industry your business is in, these animations can be created for any logo.
To give you a better idea of what a logo animation looks like, we’d like to show you a few examples.
How logo animations help your business stand out
While logo animations are growing in popularity, a lot of businesses still aren’t using them. This presents a unique opportunity for forward-thinking business owners to stand out and get noticed by prospective customers.
The simple fact that your competitors likely aren’t using a logo animation will immediately make you more memorable in prospects’ eyes. It’s human nature. People are more likely to remember a video than a single image—especially when few other businesses are doing it.
Of course, the problem with video is if it’s too long, you may lose people’s attention. This is not an issue with logo animations, as they’re short and easy to digest.
Where can you use logo animations?
There are several places you can use logo animations. Some popular choices include your website, social media profiles and even in advertising.
On your website, your logo animation can appear in your main banner as the first visual customers see upon entering. As for social media, some platforms (such as Facebook) will now allow you to use a logo animation in your profile picture.
And lastly, logo animations are a perfect fit for online ads. The animation can be placed at the end of your ad, or can be the focus of the ad itself.