Description: Owned by two gemologists, SWALA is based in East Africa, close to the mines from which the precious stones in which it trades are gathered. AMS created this beautifully stylized symbol which both captures the high-end nature of the industry and embodies, through the antelope motif, the essence and ambience of the African continent. Clarity, distinctiveness and simplicity are at the heart of design. In addition, we have created a number of stunning landscape illustrations that are used extensively across all elements of Swala’s marketing materials including its website. Designs for stationary, brochures and accreditation documents carry a consistent brand image.