DescriptionThai Gas plans to open LPG service stations in every major conurbation in Thailand; all will be welcoming, convenient and modern. A logo that reflects the values of the organization and provides instant countrywide recognition for the brand was required.

AMS designed a logo which incorporates a precise, clear font, to ensure recognition at a distance, a flame device, to illustrate the company’s business, and colors that reflects the company’s Thai heritage. Because many service stations will be situated in rural locations where English is often not recognized, a Thai language version, in a matching font was developed. In addition, the strap line, “Energizing Thailand” was added which provides a confident and powerful statement of the company’s intent.