The same can be said of your company website. The website is probably your most visual presence, the means by which potential clients learn about you, judge you, and ultimately decide whether to do business with you. It is, therefore, critical that it performs efficiently and effectively, and is perceived by your visitors to offer genuine competitive advantage.
So, when is the right time to update or redesign your website? We believe a number of factors play a part in the decision making process:
1. Your Industry
Some mature business sectors are slow in changing (Banking and Insurance come to mind) whilst others – fashion, design, technology, and so on – are constantly developing and innovating. The nature of your market place will influence the time for change.
Check out your competitors’ websites. Are they more attractive than yours? Do they provide easier navigation, better content, higher image quality? If you want to be the best, you need to be seen to be the best.
3. Device Responsiveness
Over 50% of internet usage is now carried out on mobile devices – smartphones and tablets – and this trend will continue. If your website does not respond to the different screen sizes then it’s time to change. At AMS, all the websites we now design are always, always, fully responsive, to ensure our clients maximize their website potential.