5 signs it’s time to update your website
Content overload – with our ever shrinking attention spans, less and less people are willing or even capable of staying on a website for more than a few minutes. While it was once a popular idea to put everything about your business on your website, today this will cost you in bounce rates. A website with too much content is not only overwhelming for visitors, but it’s also downright confusing. When there are so many pages and directions your visitor can navigate, most will just opt for the easy way out and leave your site…which brings us to an important point. The purpose of a website is not to share everything about your business, but instead to give visitors a quick sample, or taste of your business. You want to leave the visitor wanting to know more; that way they’ll pick up the phone and call you.
Device unresponsiveness – while having a responsive website is important for SEO, there’s another equally – if not more important – reason to have a responsive website. An ever-increasing amount of web users are browsing the web via mobile devices. In fact, Google even confirmed this fact in a blog post they released last year, stating, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. This is why it’s crucial that your website is mobile responsive. If it looks terrible or is hard to navigate on your smartphone or tablet, you can be sure mobile visitors won’t stick around.
Looks outdated – many of us look back on the 90’s or early 2000’s with fond memories. But if your website looks anything like it came from another decade, then it is absolutely time for an update. Establishing trust is key to conversions online. And when your website looks outdated, you lose credibility in the eyes of the visitor.