Why use a jpeg, gif, or other file type?

When it comes to images, there are well over a dozen different file types to choose from. And for business owners who aren’t graphic design experts, knowing when to use a gif, psd or other file type can be downright confusing. But the real question is, why should you choose one file type over another? Does it really matter if you use a jpeg instead of a psd file on your website? The answer is yes. Each file type is designed for a specific purpose, and using the wrong one can have a negative impact on your business. So to help clear up this matter, here’s a rundown of some popular file types and when to use each one.

DATE 8 September 2016
INTERESTS General, Social Media Marketing,

Jpeg – A jpeg, which was named after the group that designed it – Joint Photographic Experts Group – was first developed in 1986. It can reduce the size of a file by 15% without sacrificing quality of the image.

When to use a Jpeg? When a small file size is more important than achieving the maximum quality of an image, use a jpeg. Great to use for photos uploaded to websites and Facebook.

Psd – Photoshop Document, or psd file, is the file extension given to an image that can be opened in Photoshop. If you need to make changes to an image, then you will likely need the psd file to do so. By having it you can edit the image in Photoshop, and then convert the file to a jpeg, png or whatever file type you wish.

When to use a Psd? When you hire someone to design an image in Photoshop and may need to edit it later on.

Gif – Created in 1987 as a means to quickly move images across slow internet connections, a gif file is smaller than a jpeg and contains fewer colors (up to 256). Gif, which is pronounced with a ‘j’ like ‘jif’, means Graphics Interchange Format.

When to use a Gif? Gif files are one of the most widely supported formats for animated images and have extremely small file sizes (due to the limit on colors). Gifs are ideal for simple images or icons, animations and web graphics that contain a small amount of colors.

Png – Portable Network Graphics, or png file, was developed in the mid 90’s as an alternative to gif files. While generally not ideal for animations or maintaining a small file size, png files are superior to gif files in two ways: they have better compression and the ability to contain millions of colors.

When to use a Png? When you need a complex, colorful image with a transparent background (like a logo for a website) a png file is your best choice.

The Difference Between Rgb and Cmyk

While not exactly file types, rgb and cmyk are two different color models that are important to understand when deciding how your image will be distributed. Here’s what you need to know about them.

Rgb – Standing for red, green and blue, rgb files combine these 3 primary colors to create a wide range of colors. Rgb images are often converted into jpegs or png files.

When to use Rgb? For digital images of all types, including those that will be uploaded to the web.

Cmyk – This file type stands for cyan, magenta, yellow and black. This model uses these 4 colors, as well as the white color from the paper the image is being printed on, to create all the necessary colors for an image.

When to use Cmyk? For printed images of all types.

At Asia Media Studio, we deliver your project in all of the above file types to ensure your image looks best on whatever medium it appears on. If you’re ever unsure of which file type to use, don’t hesitate to send us a message. We’re more than happy to provide further explanation.

Ready to start your design project? Call us today at 02 663 5930. Our experts will design you a beautiful logo, website or brochure that is sure to impress your clients.