Website Creativity and Technical Expertise in Harmony
The ever burgeoning World Wide Web has become so much more than just a medium for promoting companies and their products. Nowadays a rapidly expanding number of organizations require their websites to generate all their sales, as consumers and businesses are increasingly turning to the internet to deal directly with suppliers. As a result, organizations now need the technical back-up to process these enquiries and orders in an efficient and profitable manner.
Leading Bangkok graphic design agency, Asia Media Studio (AMS) has, for the past six years enjoyed great success in website design, developing eye-catching and hard-hitting sites for many Thai and International organizations. However, Founding Partner and Creative Director, Laurent Couche recognizes that, in the new e-commerce world, creative design alone is often not enough, and today’s new and dynamic organizations are demanding higher levels of technical expertise to deliver effective, professional processes and solutions for their operations. AMS is, therefore, forming a partnership with Smart Soft Asia (SSA), a new up-and-coming agency that specializes in the technical “back-end” aspects of website design. SSA’s Managing Director, Philippe D’acquet has built a strong reputation for high quality technical website and web application development, firstly in Belgium and, more recently, as head of the Software Development Division of a major South-East Asian I.T. conglomerate.
Philippe started SSA six months ago and has found growing success with a number of clients in Thailand including ClickSendGift (www.clicksendgift.com) , an organization that provides gifts and celebration cards via Facebook, Golden Gate Business Link (www.ggbl.com), which markets a wide range of novel and exciting consumer products direct to end users and Food by Phone (www.foodbyphone.com), Bangkok’s leading home food delivery service. Importantly, Philippe specializes in providing systems that are easily managed and updated by the client, thus avoiding ongoing out-sourced management costs.
Both agencies are located in Bangkok’s convenient Sukhumvit Soi 18, which is ideal for close co-operation, and both Laurent and Philippe have worked together for clients in the past. Now, the two plan a more formal relationship, which means they can provide a complete “one stop shop” for clients. Their shared knowledge will give clients a complete website design and development process, offering dynamic and goal-oriented creativity together with the technical expertise to deliver efficient back-end systems. Additionally, fluent and creative copywriting is available in English, French and Thai.
One key benefit that this new partnership offers is the opportunity for companies to outsource website design and development. AMS already boasts a significant number of International clients, as organizations increasingly recognize the significant advantages of using agencies based in South East Asia. AMS and SSA have access to all the necessary communication technology – Email, Skype, video conferencing, international telephone – to ensure briefings, quotations, creative design assessment, proofing, can all be carried out as quickly, if not more so, than face to face contact. And, with property rentals and salaries significantly lower in Bangkok, AMS and SSA offer great value for money. Also, VAT does not apply for international contracts of this nature, thus providing additional savings to the client.
Laurent and Philippe are very excited for the future and believe this partnership will deliver great creative, technical and financial benefits for both existing and prospective clients.