Design visuals to match the message
Logo, website, brochures, advertising materials, social media graphics, even packaging design all need to mirror your message – fonts, colors, illustrations need to gel perfectly.
A successful brand is a memorable one, and the key to this is consistency in visual identity and communication. Brand logo and associated visuals content should be built into everything – stationery, packaging, print materials, website, and social media.
Know your Brand’s Positioning
To stand out in the busy marketplace that e-commerce has become, positioning is vital, and it is essential to understand how your business is different from others in the same industry, in terms of uniqueness, product quality, and price.
Listen to Your Customers
An e-commerce business is reliant on its customers, and meeting their expectations, repeatedly, will ultimately generate the brand loyalty needed for success. Feedback from existing customers to ensure the brand message is on target, and the use of existing customer testimonials to encourage new consumers are essential tools. Knowing your customer’s likes and dislikes allow you to serve them better, and customer service is inextricably linked to your brand image.
Exploit All Available Channels
With the considerable advances in technology we have witnessed over the past few years, an e-commerce business must maximize its presence on all social, web-based, and mobile platforms. Potential customers are themselves increasingly reliant on mobile devices, and social media for their knowledge acquisition and product purchases, and your competitors recognize this. “Social and mobile” need to be at the heart of any e-commerce marketing communications strategy.
Building a brand in the world of e-commerce is, without a doubt, challenging but, if successful, incredibly rewarding. Asia Media, conveniently located in downtown Bangkok, Thailand, has worked with several companies in the e-commerce sector and is a highly experienced and adept agency. If we can be of any assistance, please do not hesitate to get in touch.